Better Sales Calls
Brendan McAdams

Paint the Picture

Assumptions can be a dangerous thing. I was in a preparing for a follow up sales call with marketing people at one of the premier

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Articles
Brendan McAdams

This is a Test

Here’s a question. How does one get better? How does one improve at something? (Okay, that’s two questions.) Here’s how you don’t improve. Keep doing

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Discovery and Qualification
Brendan McAdams

Sales Fundamentals: Triangulation

As any given sales opportunity gets bigger, more strategic or expands across multiple divisions, it inevitably becomes more complicated to manage and more difficult to

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