‘Passive’ Lead Generation

Invest in your network. And invest in establishing your expertise and experience. Because a significant percentage of leads can come in through connections you didn’t know you’d made.

This is a Test

Here’s a question. How does one get better? How does one improve at something? (Okay, that’s two questions.) Here’s how you don’t improve. Keep doing the same thing. You certainly can’t keep doing the same thing over and over and expect to get better. Somehow or another, you have to do something different. You have […]

Sales Fundamentals: Cold Email

Cold emails work, especially if they’re not cold. I got hit up by a start-up founder with a cold email in response to a post I placed on @IndieHackers. It’s worth sharing as it’s a great example of how to start a sales conversation. “Hi Brendan, I found your answers on Indiehackers quite interesting and […]

Sales Tip: Have Reasons to Reconnect

To keep the sales process moving forward, you need to keep the conversation going. To do that, you need to be proactive. And one solid way to do that is to create reasons to reconnect with your customer. This isn’t complicated, but it requires some preparation. And execution. To create opportunities to reconnect, consider the […]