Here’s a simple but effective way to generate new customer conversations. Maybe it will be useful to you. (And if you have more specific questions, fire them at me by email and I’ll share what I know.)

First, some background.

A lot of what I’m doing now is sales coaching for early-stage startups. If you’ve heard my rant, it’s that founders need to be able to sell. (Or at least one of them does.) Lots of reasons for that, which I’ll spare you from for now.

One really good place to start your outreach is with those people that aggregate your ideal customers. And who is an aggregator of startups and founders?

Investors. More specifically, VCs and angel investors.

So I started reaching out to investors via LinkedIn. And here’s my process.

  1. I search for VCs and angel investors
  2. Reach out with a very simple request to connect.
  3. Those that connect are sent a custom video thanking them and telling them what I do. Briefly. 30 seconds total.
  4. Some of those respond and we set up a short Zoom call.

Here’s the cool part.

If I send out 50 connection requests, I get about 15 connections. All of those get a video, of which ~6-8 watch it. And then 2-3 of those set up Zoom calls.

THAT is a solid return for me, and that’s a great set of metrics to use to measure results. And I only need a few conversations to get engagement.

I use the conversation with the investor to validate my offer, get their feedback and suggestions, and stay in touch. But invariably, they have a portfolio company or two that might be worth considering.

If you’re looking for ways to start conversations, give this a shot. And let me know how it works for you.